AWE / 2017
Parody Cigarette Case
Parody Cigarette Case
Parody Cigarette Case is a project launched with the theme of smoking cessation. We designed cigarette cases with the aim of launching a positive campaign against smoking. Instead of using visually repugnant photos, we opted for graphics that would resonate with many smokers. The familiar graphics on the front and negative graphics on the back were parodied in an inverted way to point out the problem of smoking. On the back, it features witty phrases that alert and entertain smokers.
___________
package
__________
process
The structure of the cigarette case was modified to allow for easy folding and assembly.
DISLIKE TO KISS
BROKEN HEART
ATTACK MOTION
LOSE YOUR SMILE
WHAT`S THIS SMELL
TIME BOMB
Client : AWE (2017)
Project - Planning / Directing
Design - Product / Graphic
[ ahwe ]
Mass Production / Management
[ ahwe ]
Guest Designer
[ Seung-gi Baek ]
Photography
[ Jong-il Park / ahwe ]
Project - Planning / Directing
Design - Product / Graphic
[ ahwe ]
Mass Production / Management
[ ahwe ]
Guest Designer
[ Seung-gi Baek ]
Photography
[ Jong-il Park / ahwe ]