LOSHIAN / 2022
SHIHYO Skincare Line
SHIHYO Skincare Line
SHIHYO is a brand inspired by the 24 solar terms in the East, which embodies the wisdom of time and values natural ingredients. To convey our brand essence, we carefully crafted the container design to reflect its essence through shape, color, and details, delivering our intended value to customers in various ways.
In the process of coloring Korean Onggi, the first part that the brush touches is the edge of the top.
The cap details of the SHIHYO container were inspired by the traditional way of making Onggi.
The cap details of the SHIHYO container were inspired by the traditional way of making Onggi.
Man-gok line of the roof top
Man-gok line of the Hanbok skirt
Man-gok line of the Moon Jar
Korean Man-gok line is a gentle curved line that has a subtle.
Curvature of 11°~30° loved by Korean people for a long time.
Not just the straight line nor perfect round line, it gives feeling of sophisticated softness and artless candor.
Curvature of 11°~30° loved by Korean people for a long time.
Not just the straight line nor perfect round line, it gives feeling of sophisticated softness and artless candor.
SHIHYO's representative colors are inspired by the dark Heuk-muk color of Giwa, a material commonly used in traditional Korean houses, and the Daja color of Onggi.
And Yugi's colors, which have always held value and significance, have been carefully blended into SHIHYO's representative colors, creating a unique and meaningful color palette.
And Yugi's colors, which have always held value and significance, have been carefully blended into SHIHYO's representative colors, creating a unique and meaningful color palette.
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process
SHIHYO is a brand that values natural ingredients and draws inspiration from Onggi, Korea's traditional food storage container.
Both SHIHYO's products, which contain natural nutrients, and Onggi, which store various ingredients, embody the same philosophy.
Both SHIHYO's products, which contain natural nutrients, and Onggi, which store various ingredients, embody the same philosophy.
Through numerous design mock-up processes, we have invested a great deal of effort in delivering the essence of our brand.
Client : LOSHIAN (2022)
Design - Product
[ ahwe ]
Branding
[ Stone (Hye-won Kim) ]
Photography
[ Kwon-jin Kim ]
Design - Product
[ ahwe ]
Branding
[ Stone (Hye-won Kim) ]
Photography
[ Kwon-jin Kim ]